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Welcome to the Manatee Chamber of Commerce

Strengthening Your Business and Our Community

The Real Value of Joining a Local Chamber of Commerce


Being active in the local chamber of commerce is an effective business strategy. It communicates to consumers that a company uses good practices, is reputable, cares about its customers, and is involved in its community. According to a recent study by The Schapiro Group:

  • When consumers know that a small business is a member of the chamber of commerce, they are 49% more likely to think favorably of it and 80% more likely to purchase goods or services from the company in the future.
  • When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 68% more likely to eat at the franchise in the next few months.
  • When consumers know that an insurance company is a member of the chamber of commerce, they are 36% more likely to think favorably of the company.
  • If a company shows that it is highly involved in its local chamber (e.g. sits on the chamber board), consumers are 10% more likely to think that its products stack up better against its competition.
  • When a consumer thinks more favorably of a company because the company is highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy and cares about its customers.
  • The positive impacts of chamber membership have remained the same and even increased over time.